WD-40 Company acquires Lava® from Block Drug Company. Lava is the most famous brand of heavy-duty hand cleaner in the United States. More importantly, people who use Lava are many of the same consumer and industrial users as WD-40 Company’s other multi-purpose products. Lava was first developed in 1893, in St. Louis, Missouri, making it the oldest brand in the Company’s portfolio. WD-40 Company opens office in Bologna, Italy.